Calendar of Events

"Google AdWords and the Use of Other People's Brands on Online Search Results: Is Trademark Law the Best Approach?"

A panel of two attorneys who practice intellectual property law, an expert in brand valuation and a law professor specializing in the area who practice intellectual property law will discuss the rapidly changing landscape of the online trademark field, including strategies that both the legal and business communities might use to address the challenges and opportunities posed by Google's AdWords program.

- Paul W. Kruse, an attorney at Bone McAllester Norton, has a sweeping range of experience in the intellectual property and entrepreneurial business fields.

- Glenn Perdue, a managing member at Kraft Analytics, regularly consults with clients regarding business valuation and management in connection with intellectual property and other intangibles.

- Lee Holmes '12 practices with Parker Poe Adams Bernstein in the field of digital intellectual property law.

- Caprice Roberts, professor of law, Savannah Law School

Sponsored by the Vanderbilt Intellectual Property Association and the Vanderbilt Intellectual Property Program.